Every idea starts with an experience. Ours started outdoors.

But the same question every time: Why does functional clothing always look like functional clothing? Perfect on the mountain. Not so much in the café afterward. Not at all for après-ski. And in everyday life, it ends up back in the closet.

That's exactly what we wanted to change.

We didn't want to develop another sweater. We wanted to develop precisely the sweater we had always been looking for ourselves.

What began with the search for the perfect outdoor sweater is now our motivation. That's how faluun was born.